Your Brand Promise or Business Promise is the key on which your brand is built. It is the expectation that you must live up to every time anyone has contact with your company and its products or services, whether it be through advertising, buying experiences, or encounters with your staff.Many people think that your logo defines your brand, but the fact of the matter is that your Business Promise is what makes people remember your brand. Your logo is part of your brand identity and is very important but it is the Brand Promise that will influence their buying decisions.”How can we help you?” is a promise, “Inspired by you” is a promise, “You will never wait in line” is a promise. Promises that you make put your company’s reputation on the line and force you to live up to the expectations that you make to your customers. This promise then becomes your mantra to excellence and becomes an attracting force for new business.In order to ensure that you know what your branding promise is, do the following analysis:List all the reasons why your customers choose your business and list the attributes that your customers expect from an interaction with your product or service.
Circle all the attributes that you believe you can deliver consistently and on which you would be willing to stake your reputation.
Put a check mark next to those attributes which are compelling to your customers and to your employees-the ones that you can rally behind and be proud to offer.
Take the checked items and make a list of the attributes that are most certain, most compelling, most believable and the most consistent with the character of your business.Once you have this final list, use it to compile your business promise. Remember that no one likes someone who breaks their promises. So as you put your promise into words, make sure that it is a promise that you can deliver on consistently whenever someone comes into contact with your brand, whether they be customers, stakeholders, investors or staff.Staying true to your word and always upholding your Business Promise is vital to building business trust and loyalty.

When you review your marketing plan is there a connection between your brand strategy and your marketing plan?Getting clear about your brand is one of the first steps we need to take as we develop and grow our professional services practice. But without a focused marketing plan, we certainly will not be able to realise the benefit of investing in developing our business strategy nor will we build a distinctive brand.Here are 3 steps you can use to evaluate how brand centric your marketing plan is:1. Bring your vision to lifeAs you develop your marketing plan, do you have clarity about the vision and mission for your business? With an inspiring vision that is clear and compelling, you will have a road map against which you can chart your progress in building your brand.Ensure that your vision for your business is documented and understood by your team members and business partners. Engage them in the part they can play to bring the vision to life so that you connect their roles and accountabilities to the overall direction of the business.Evaluate your marketing plan against your vision – does your marketing plan support the delivery of your vision? What changes do you need to make to ensure that you are on-track and bringing your vision to life?2. Build your brand from the inside out and the outside inYour brand is not a logo, a tag line, your marketing materials or the colour or style of font that you use. Nor is it your advertising or marketing communications plan.Yes these are ways to express your brand, however strong brands not only embrace how you the brand owner wants to position your brand; they also embrace what your customers, consumers and potential clients think and feel about doing business with you.As you consider your marketing plan, consider if the actions you are proposing will support or detract from your brand essence. Does your marketing plan help you build your brand in the hearts and minds of your ideal clients? Or will it leave them bemused with the actions you are taking rather than building an aligned community around your brand?3. Chart your successWe all know the power of goals and charting our progress towards them. So why is it that we find it a challenge to determine our goals for our business?Very often we can get consumed with day to day activities and before we know it another quarter of the year has passed.Determining key metrics for your business, ideally on one page, so that it is easy for your recall and review each month to track your success. As you determine the key measures, make sure that they support your brand strategy.Then review your goals every 30, 90 and 180 days using a simple traffic light system so that you know what is on track (identify these areas green) and where priority action is required (identify these areas as red).Evaluate your marketing plan against these three steps to ensure that it is going to support you in building your brand and delivering your business strategy.Then consider what one action you could take in the next 30 days that you demonstrably enhance your current success.

What to do when faced with declining sales.Sales in the “refreshment beverage” category are falling. The segment includes colas, energy and sports drinks, juices and bottled water. In 2009, for the second year in a row, sales were down. Down 3.1 percent according to a survey by Beverage Marketing Corp. This represents a steeper decline than was 2008. And there was one unusual statistic: 2009 saw a rare drop in sports drinks. The category created by Gatorade 45 years ago had been a reliable growth segment.The category leader makes curious change.Gatorade is a brand of flavored non-carbonated sports drinks manufactured by the Quaker Oats Company, now a division of PepsiCo.As the category leader, it still controls about three-quarters of the market. But it seems parent PepsiCo has decided that after seeing its U.S. retail sales drop by almost 13 percent in 2009, and its market share decline by more than 2 percent, it is time for change. Management must do something. However, PepsiCo’s response is curious. The company suggested a major product re-development and decided on a product name change, from Gatorade to “G.” The new brand will offer 12 different drink versions.They are abandoning the known and recognized Gatorade brand in favor of a new unknown brand. This will require a new massive advertising expenditure to educate and win consumers.Leveraging brand equity.It is natural for CEOs to constantly search for ways to leverage assets. A brand is an asset. And Gatorade has become a very powerful asset for PepsiCo providing a significant amount of equity.A decision to leverage brand equity is, of course, always a good idea but deciding how exactly to do that should not be made without very thoughtful consideration. Especially in a category like this. Sugar-water products are entirely dependent on the strength of their brands. Tampering can be deadly.I question the decision to fracture the Gatorade brand asset, breaking it up into 12 segments and worse, abandoning the brand name for a design concept of the letter “G” linked to descriptive words, and in other cases, not so descriptive numbers. The marketing challenge is to influence purchase decisions (in a positive way) and the name is one tool. To accomplish that with a new name requires a much greater advertising expense and will still dilute the equity built up over the years and confuse buyers. The confusion is an unintended result. And it creates a rare window of opportunity for competing sports drinks. Now the playing field is level. Expect competitors to now move aggressively to take advantage of this decision.Removing a barrier to entry for competitors.The very first step in achieving acceptance of a new product is developing awareness of the brand name and associating it with the category. Gatorade had achieved that enviable position. That represented a significant barrier to potential competitors. Now PepsiCo management has removed that obstacle. Competitors thank them.In addition, they have taken on the burden and expense of communicating and trying to establish a leadership position in the category for the new brand, which is a 12-piece suite of products. This is a lot of products to be associated with one brand. It invites confusion and an undesirable pause in customer purchase decision making. The visual design of the 12 new products does coordinate their appearance, but additional advertising will be required to publicize the new look and make it recognizable.Forfeiting an opportunity.Finally, management has forfeited the opportunity to create and build new brand equities. This could have been achieved without abandoning the brand equity built over the years by Gatorade. Such a strategy would also have been a less expensive undertaking.Sometimes the marketplace changes a bit. That doesn’t mean we necessarily abandon ship. Instead, we build additional new style ships and add them to the fleet.

Okay, so you think you have this great idea for a new small business venture. Now what? Well, think of it as your new baby. You need to protect it, nurture it, and then watch it grow.

If your idea is unique, the first thing you need to do is protect it from being stolen. Make sure that anyone that you share your new idea with first signs a standard non-disclosure. If you don’t want to invest in a lawyer early on, you can find a standard form on the Internet at sites like rocketlawyer.com.

Like any new baby, you want to put your new idea in the hands of a professional that you can trust to help it grow. You will need to find someone to help you with small business branding. This includes creating a company name, logo, letterhead, business cards, and a web site. Make sure that you file the proper paperwork with your county. This usually means a DBA form (doing business as) which can be done at a site such as simplefilings.com. This form will be necessary if you plan to open a bank account under the name of your new business. You will also need someone to point you in the right direction when it comes to advertising and search engine optimization. Look on the Internet for a good graphic designer, and don’t be afraid to check out their references. You don’t want to trust your new baby to just any one.

Your logo is a key element. It will be your calling card that will appear on all your printed materials, so choose it wisely. A good graphic designer can help you find the right look and feel for your new business, but keep your original idea at the forefront. Remember, this is your baby. Put all your enthusiasm into this new venture, and you’ll be able to feel proud as you watch all your hard work pay off. Good luck.

In recent years technology has made tremendous advancements. These advancements have reshaped the organisations by creating their business functions integrated and streamlined. Beyond the standard office computers and smart devices, organisations are now implementing new software’s and latest technology equipment’s to run their operations smoothly. One such technological advancement is Slide presentation software PowerPoint is one of the widely used Slide Presentation Software. It is a powerful tool to make your presentation more attractive and engaging. If you want visual effect, collaboration tools, easy access, then PowerPoint will be the perfect option.

Nowadays in every field, there is huge competition. Business and professional firms use the presentation as a tool to educate, train, motivate the internal and external audience. At any point in time, you may require to give a presentation. The presentation is an essential part of branding because the presentation is the primary source which companies use for communication with clients, general public etc. The presentation demonstrates the company profile, and it’s the only tool which makes sure that all your representatives are turning into sales. A well-designed presentation shows presenters professionalism and also builds organisations corporate image.

Presenters are mainly of two types. Firstly, the great ones, who with their commanding charisma, speaking skills and great presentation styles can grasp the audience attention and secondly the Mediocre one who only focuses on the content of the presentation. They come up with great with great content and speak amazingly but fails in their presentation skills. Many times, lacks in gaining audience attention.

You may have complex data for presentation, a great content will be a scrap if not delivered in an entertaining way. Templates contains layout, colour, fonts, effects. powerpoint template helps to convey the information in an attractive way, grabbing the audience attention throughout the topic.

Benefits of an Effective Presentation:

• Face to Face Interaction: A presentation enables to meet your customers and prospects. Face to face interactions strengthens the relation and bond with the customers. An effective presentation can improve sales. According to a recent survey conducted, face to face meetings is fifteen times better than other marketing activities.
• Engagement: Presentation is the easiest way to engage with the audience. Attractive slides, astonishing layouts can hold the audience attention easily. Bullet points and summary texts help the audience to focus on the main subjects.
• Flexibility: Flexibility is the vital feature of the presentation. It helps in saving the time of professionals. PowerPoint presentations allow the user to quickly change the content and change the designs based on the audience.

• Adds professionalism: Presentation can decide the success of any business meetings. The presenter should convey the information most attractively and entertainingly. Adding attractive templates can ensure maximum engagement of audience over the topic.

• Storage: After the presentation, the slides can be quickly distributed among the members for further reference. It can easily be saved on the computers which minimise the chance of loss or misplacement.

• Presentation Important for Business Growth: Having a superior product can never result in success. Advertisement of the product is also mandatory. The product demonstration should be attractive, clear to the audience. The presentation should be eye-catching and should create a lasting impression on the audience. Adding an attractive slide, Infographics icons can ease the work of the presenter.

• Adds Creativity: Nobody like a wall of text, the presentation should look interesting and conveying. The audience can easily remember visual information. Adding images to illustrate point will surely make your presentation engaging. PowerPoint allows the user to add creative clipart’s, attractive fonts to the presentation.

A worker shortage might be excellent news for the economy! Maybe, just maybe, firms will awake and see workers’ substantial contribution to their success. Some CEOs take unconscionable sums and destroy their firm’s value, unlike many frontline workers who create value. During the pandemic, CEOs took vast sums as they laid-off workers. Some firms sought bankruptcy protection, but hat didn’t stop their greedy CEOs from snatching hefty bonuses.

We have a worker shortage and firms are scrambling to hire whomever is willing. Some firms, like McDonalds have paid signing bonuses. Canada’s Loblaw and its competitors paid a bonus to frontline workers when the pandemic began. They stopped it after three months in unison with their competitors. When government confronted them about this collusion, they claimed it happened independently. Go figure! It’s like you caught your three-year-old with her hand in the cookie jar and she said, Mom, “Cookie Monster did it!”

Worker Shortage Inevitable With Shoddy Treatment

Loblaw’s behavior disturbs me. During the bonus period, profits soared. Per se, that’s no problem. I favor firms making profits. To be sure, I am against government taxing profits. But paying workers the bonus during the pandemic shouldn’t hinge on profits. It was just right. Meanwhile, my wife and I shopped at a Loblaw store and workers continued their excellent service despite Loblaw’s slight.

Leaders must realize frontline workers are the firm’s foundation and treat them well, not as cogs turning out CEOs bonuses! When employers treat workers like machines, they disengage. Gallup said, over several decades, they and other researchers found a strong link between employees’ workplace engagement and the company’s overall performance. Yet employers refuse to accept this. But there is good news: surveys show some firms break the mold and treat workers with respect: Cisco, Apple, Accenture, IBM, FedEx are a few.

Next Quarter’s Earnings Drives Businesses

Companies see next quarter as the prize, so they exploit workers and fudge next quarter’s numbers. I repeat: I am against government taxing business. However, I favor the Biden Build Back Better provision to tax share buybacks that the House passed, and it is before the Senate, even if it might have only a modest effect on share buybacks. Companies shouldn’t be spending billions buying back shares while exploiting workers.

Firms should present to shareholder meetings options to use buyback funds. Choices might include effects of paying bonuses to frontline workers with buyback funds. Shareholders should hear about potential strategic investments, too. Another option is stopping buy-backs for five years after layoffs. Executives, too, shouldn’t get bonuses within five years of layoffs. We must get rid of worker exploitation that enhances CEO bonuses.

Restaurants need to encompass considerable marketing avenues for the sake of success. Without publicity and marketing, there are chances that the restaurant may not survive in the market. But with thorough planning and enactment, the restaurant’s promotion can grab the customer’s attention just like that.

The restaurant business is quite tough. It is difficult for the owners to flourish in this thrift and with very low profits. Restaurant owners are enthusiastic about food because not much profit is left after paying all the mandatory expenses like produce, wages, upkeep, and maintenance. Better so than eternally, restaurants publicity and marketing are necessary.

Some restaurant owners thoroughly expand their profit margin by contracting their business prototype and resemblance to others, assembling a franchise, spreading their reputation, and cultivating a future passive income. While others choose to concentrate on their flagship eatery, trusting that quality over quality is vital for drumming up future business.

Smart advertising encourages the restaurant owner to create a good reputation in the market and reach customers who might not even have heard about the restaurants near them. It also promotes the restaurants with discounts, offers, special occasions, and new items to the menu.

For marketing purposes, the best way is social media. Whether people are seeking someplace to dine in safely or looking for the best takeaway service, they turn on the social media app. The more the traffic drives to your specific website or page, the more you will succeed in this business.

What the advertising brings to the restaurants

It helps to target customers, as if the customers like the taste of the food at a specific restaurant, they will start recommending that place to their colleagues and friends. Advertising helps target particular types of customers and proves to be more effective.
Advertising certainly helps to stay competitive in the business. The competitors will be advertising their specific establishment to the customers. They will assume that the establishment has lacked publicity, is less thriving, and offers less than the other competitors.
Publicity and advertisement are thoroughly an investment. If the restaurant owner is investing wisely, they will surely profit from that. But the amount to be spent on publicity depends upon the area and type of restaurant. Usually, casual and family-specific restaurants do not spend more on advertising, while fine-dining restaurants spend more because they must create a lavish image.
Publicizing can certainly help to develop crucial aspects of the restaurant’s reputation. Advertising fetches the customers by creating the business’s reputation in the community.
Hiring a marketing agency can reduce almost all of the burden regarding advertisement. A good social media marketing agency can maintain whatsoever the name’s niche and aesthetics through social media. Great brand recognition can lead to more followers, leading to more traffic to the site and a boost in orders.

With the passage of time, there has been continuous development in the world of solar energy, nuclear power, smart grid, electric vehicles, rail transportation, aerospace, aviation, and navigation. Therefore, this trend has increased requirements for power equipment performance. These days, the first generation of silicon materials is about to hit the theoretical limit that was originally determined. The third generation features a wider bandwidth, electron saturation, and thermal conductivity. In this article, we are going to talk about a new type of material called silicon carbide ceramics. And we will specifically discuss the applications of silicon carbide ceramics in different industries. Read on to find out more.

As far as potential is concerned, silicon carbide ceramic is the most mature choice. As a matter of fact, many of its indicators are much better than silicon. For example, it has a 300% higher bandwidth. Apart from this, the theoretical operational temperature of this material is 600 Celsius. Now, let’s talk about the different uses of this material.

Electric Vehicles

Since these modules can have a sustainable, intelligent, low carbon, and green development, we can say that the advantages of this material are primarily reflected in the following three aspects.

1. Simplification of the power supply Network and boosting the frequency

2. Increasing the temperature and reducing losses

3. Improving efficiency and reducing the volume

As far as power conversion is concerned, components made of silicon carbide cal can help improve performance. In electric models, the active load-bearing component is the electric motor. These motors have different rotational speeds. Therefore, these motors require repeated acceleration and acceleration during the process of driving. Therefore, the working condition is more complex compared to the speed regulating system.

Transmission Systems

If you have a silicon-based device, your best choice is are switch made from silicon carbide. This is because this material has an extremely low resistance. Therefore, it is an ideal choice for applications where high frequency and temperature are involved.

The thing is that this material can reduce the loss of power by up to five hundred percent. Moreover, it is possible to reduce weight and size by over 40%. Therefore, it can help have a positive impact on the grid configuration and adjustment of energy strategy.

Solar Energy Field

If you are looking for advice that can be used in solar inverters, silicon carbide is an ideal choice. It comes with a small size, reduced costs, and much higher efficiency. Typically, the conversion efficiency of these inverters is around 96%. But if silicon carbide is used, it is possible to increase the efficiency to 97.5%. In other words, these devices can help produce power losses by 25%. Apart from this, these inverters can help boost conversion efficiency significantly.

LED Lighting

These days, the popularity of LED devices that use silicon carbide is on the rise. The thing is that these LEDs are much brighter and can reduce the cost by up to 50%. They are 200% brighter than other types of lights.

Similarly, they have 10 times more thermal conductivity. In routine life, you can apply this type of lighting for different types of environments, such as color display devices, information screens, indoor lighting, and signal lights. The thing is that they can help reduce pollution and cost.

Instead for entire details relevant piece of information in this world of modernized technology Cromacoin usually operates on wide-spread public ledger known as Blockchain where entire confirmed transactions. Entire ways where users are aware of each transaction avoid stealing and spending the same currency within stipulated time. This process also supports Blockchain as it is trustworthy for an appropriate piece of content. Cromacoin is one of excellent digital currency which has been stepping up to correspond with better digital currencies exchanges.

Where to store your new ICO’s tokens after procure?

There are diversified applications which one should utilize while obtaining new ICO’s tokens some of the vital key elements are visualized below for better appearance:-

• Full Client Satisfaction- It is one of email server which is encountered without dependent upon third-party servers. It also controls whole transaction from start to an end.

• Trivial Clients- The mandatory vital piece of server surely rely upon customer’s satisfaction as everyone acquires access to the network for uppermost transactions.

• Web Clients- It is the opposite of full client resembling which totally dependent upon the third-party server and operate entire transactions instantly.
Where can you find Cromacoin?

In order to get evolved with this cryptocurrency digital exchanges one can firstly purchase Cromacoin from steps involved below:-

• Cryptocurrency Exchanges where one can exchange regular new ICO tokens.

• One can find a seller or just by SING UP process available for procedural module.

• After Signing up Cromacoin is precious for customers for better investment plans.

Input important credentials to obtain freeway service to your account by SIGN UP process.

• It is recommended to utilize a strong elongated password with a mixture of letters, alphabets and other special characters.

• One will be able to find information about the product in our whitepaper which proffers an extreme most reliable piece of information rapidly.

• Get a proper financial report as ICO’s can be started with crowdfunding.

• Companies utilizing ICO at an earlier stage for traditional businesses acquire whitepaper which is the most likely concern.

One needs explanations about Cromacoin just by examining the whitepaper in ICO’s.

• Get a ratio for cryptocurrency along with procedural modules in accordance to digital currency exchanges.

Where are your tokens? Know more from defined information evaluated

Firstly, it is important to bring tokens for your ICO which is associated with your tokens available as per needs and requirements. It can suffer bit of project keeping in mind a trustworthy project which one can send for Cromacoin analyzed. It is suggested to deposit your new ICO tokens where tokens actually bare and help for your new token repeatedly.

• Set up for a coin and participate in ICO to buy tokens.

• The need of wallet which supported tokens for purchase.

• Participate in ICO to buy tokens from Cromacoin.

• Send ETH for a token purchase and one will be tied to private key of wallet.

• Acquire few pieces of information to accomplish with Cromacoin.

• Send ETH address for ICO and proffer tokens constantly.

• Don’t ask for a deposit which wallet supports for a new token or one can access to your New ICO tokens on Blockchain with appropriate security enabled policies.

How to import ICO tokens into a supported wallet?

If one has contract address for token one can import tokens into wallet. Likewise, our wallet has the capability to hold numerous tokens keeping in mind entire terms accuracy, precise along with efficiency which play a vital role to enhance one’s business productivity. Our wallet is encompassed with unique wallet address which is thereby sent just by input for tokens.